It’s no secret that consumers will return to buy a product or service if it solves a problem. So as a company, why not be a problem solver? I know it sounds cliche, the truth is, it works. Let’s take a look at some companies that are problem solvers and have built a huge brand following and sizable customers base.
Great Brands That Solve Consumers Problems
ServPro – This company is widely known for disaster relief and cleanup. With so many natural disatsers occurring lately, ServPro has grown to be a household name like RedCross. This company solves a major problem plaguing the United States, disaster cleanup. Their franchise model is great and literally served thousands of people by being the first responders.
Lifelock – This company has made a name for themselves and built major brand recognition through viral videos and radio commercials. The company protects consumers from identity theft, which is an increasing problem worldwide.
Both these companies solve a consumers problem, although the problems consumers face tend to be more destructive ones, it’s great to know that these companies exist and are here to help. Both ServPro and Lifelock have identified consumers needs and found the right channels to reach there target audience.
Building Brand Loyalty in the Construction Industry
This practice of building brand loyalty can be easily done with companies in the construction and home services industry. For instance, many people are having issues with rising energy costs, with so many options available to the consumer to save on energy. Theres an open market to solve a problem and if marketed consistently and correctly, build a loyal following.
Think about how your small business is interacting with your customers. Are you constantly innovating the way your company solves problems, or do you just go through the motions and hope you survive the storm. Constant innovation and creative thinking will increase outcome of your brand standing out from competition. Why would you should one remodeling company over another? Does it always come down to price? Getting the lowest price from a consumer standpoint is not alway the best option.
Paying attention to your online reputation
One of the most overlooked elements of a brand is the feedback from customers. Most people will Google a company, read there testimonials and then make a decision to get a quote. Very rarely these days will customers go with the first ad in the Yellow pages To stay competitive in this market as a business owner, you need to build brand loyalty with your customers, and that starts with the way you interact with them.