As a social media manager we are always asked “What social networks are the best for my business?” The answer might surprise you, but it really depends on your business. For most businesses the general answer is Facebook and Twitter, this isn’t surprising, but as social networks change their policies and design we have to adapt constantly to these changes.
An example would be Facebook’s switch to timeline, which prompted design and content changes as well as the way content is delivered on Facebook. Another example is Twitter’s design change, that now include a background design and background for your profile picture, now we have a profile pic, a background profile image, and an overall background design.
So what social networks are best for construction brands?
From our experience, we like to leave no rock unturned and try to capture as much of the market as possible. For Architects, including landscape architects, as well as remodeling companies, and engineering and construction manufacturing companies the best social networks to be on are:
These social networks rank very well in search engines, they are all FREE, and are able to extend your company brand to a new set of customers if managed correctly. The flow of consumers making purchases through social networks is set to increase. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer
Creating a Social Media Strategy for Construction Brands
Just posting updates to Facebook or Twitter or any other social network is not enough, you will waste hours on end wondering why your network isn’t growing and driving sales. There has to be a clear strategy for thoughtful, engaging messages and promotions. Every construction brands can engage an audience on these social networks, this can be in the form of company promotions, though leadership, or just a well designed social page.
Being consistent with updates is only the first step, that shows the potential customer that you care about engaging with them, whether it’s education your ideal customer about your product or service, or just being available to them.
Set your brand apart today!